The Florimark GTP scheme is an important part of MPS-Florimark Trade. Florimark GTP sets requirements in the areas of freshness, initial checks, storage, stock management, distribution and traceability of purchased flowers and plants in the trading channel. These similar to the requirements set for Florimark TraceCert, but at a higher high level. Additional requirements apply in the case of Florimark GTP, relating to social aspects, the environment and collaboration in the chain.

Recently MPS has developed the certificate Florimark Good Trade Practice (GTP) Lijnrijders. This is a quality label especially developed for floral distributors. In order to obtain the Florimark GTP Lijnrijders certificate, floral distributors have to describe their work processes, covering the following important areas:

• The quality of the product and the way in which the product is handled during the delivery process. The following items are covered: freshness, acceptance check, storage, stock management and traceability;
• Cooperation within the supply chain, especially related to the relationship with customers and suppliers. This concerns topics such as complaint handling and customer satisfaction surveys;
• Internal organisation, including staff management, environmental policy and improvement management.

For the florist, the process mentioned above means increased security. Florists who buy flowers and plants from certified floral distributors can be sure that those companies are well-structured and that the products they sell are traceable. Being able to buy traceable products simplifies the certification process for florist shops itself enormously and will strengthen their market position as a result.